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Post by Nick on Feb 28, 2007 19:44:02 GMT
Will someone sack Trudy...the girl is a liability ;D
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Post by sallywebster on Feb 28, 2007 20:39:49 GMT
Funny you should mention this Nick, I was watching Corrie at my mum's tonight and she said she finds the Trudy flake advert amusing ;D
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Post by CG Wendy on Feb 28, 2007 21:08:29 GMT
Is that the new dark chocolate Cadburys Flake ad I`ve heard so much about?
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Post by Deleted on Mar 1, 2007 6:46:08 GMT
Ooops - for a moment I thought this was a thread about Sean.
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Post by Nick on Mar 1, 2007 15:26:09 GMT
snigger
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Post by Nick on Jul 18, 2007 18:40:18 GMT
Good God almighty ..Trudy is getting on my nerves !!!!!!
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Post by RitaLittlewood on Jul 18, 2007 18:46:24 GMT
I have no idea what you're talking about but I take it she's bad. Never mind. Be some other sponsor soon enough. Gutters, isn't it?  Patsy |
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Post by antparker on Jul 19, 2007 4:16:29 GMT
Harveys are the new sponsers, the article is on Digi spy
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Post by pearly queen on Jul 19, 2007 7:45:25 GMT
Hooray! Our 3 piece suite was bought from from Harveys, and I've spent many a happy hour sitting, lying, sprawling on it watching Corrie - very apt!
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Post by antparker on Jul 19, 2007 8:41:45 GMT
I imagine thats what will be the idents (not with you in course lol)
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Post by antparker on Jul 19, 2007 8:42:39 GMT
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The UK's largest specialist furniture retailer, Harveys, has been confirmed as the new sponsor for Coronation Street, it was announced today.
The two-year deal comprises full sponsorship of all episodes of the Weatherfield soap on ITV1, repeats on ITV2, interactive portals, mobile channels, coverage on itv.com's new broadband facility as well as off-air licensing and merchandising.
Of the deal, Ian Topping, Chief Executive of Harveys parent company, Steinhoff UK, said: "This is the most prestigious sponsorship deal within British television and we feel it is a great strategic step for us in our quest to become the UK’s favourite furniture retailer. The sponsorship deal is a perfect brand fit for Harveys."
Executive Chairman of ITV Michael Grade added: "Coronation Street remains the largest and most important programme brand on British Television and we're delighted to welcome Harveys as our new commercial partner."
Harveys' new sponsorship idents will first appear on screen from October.
Confectionery giant Cadbury ended its £10m-a-year sponsorship deal in November after 10 years with the soap.
Other contenders rumoured to have been in the running for the latest deal were supermarket chains Tesco, Morrisons and Asda.
Digi Spy
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Post by Nick on Sept 24, 2007 21:16:06 GMT
I see the Cadburys trailers have gone
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Post by RitaLittlewood on Sept 24, 2007 21:28:26 GMT
I thought they'd gone already.
Patsy
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Post by Deleted on Sept 25, 2007 5:52:18 GMT
Probably ran out of money - Trudy was eating up all the profits.
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Post by sallywebster on Sept 25, 2007 7:54:37 GMT
A week last Sunday was the last day they aired. I wonder who the new Corrie sponsors will be?
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Post by RitaLittlewood on Sept 25, 2007 9:59:55 GMT
LOl blackcatz!
Harvey's. It's in the post above. Although I prefer them without sponsors just like the good old days before they got greedy.
Patsy
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Post by sootycat on Sept 25, 2007 12:00:41 GMT
So it's Harvey's...........I bet the first advert that comes on in the break is for DFS. ;D
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Post by Nick on Sept 25, 2007 12:52:28 GMT
LOL ;D
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Post by RitaLittlewood on Sept 25, 2007 13:57:22 GMT
LOL! Yeah DFS who 'only have two sales a year' advertising yet another sale.
Patsy
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Post by sallywebster on Sept 25, 2007 18:24:38 GMT
Apparently the new adverts will start with Sundays episode. It has been nice having Corrie sponsorless these past couple of weeks though.
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Post by RitaLittlewood on Sept 25, 2007 19:08:05 GMT
All that extra money ITV get (and other channels) from sponsorship and programming has gone downhill. Axe that extra cash then they may make better again.
Patsy
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Post by sootycat on Sept 26, 2007 12:00:39 GMT
My favourite advert Cadbury's did at the front of Corrie was the chocolate street. I would love to see that again.  |
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Post by Nick on Sept 26, 2007 14:22:20 GMT
You want to get out more Sooty ;D |
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Post by sootycat on Sept 27, 2007 11:11:44 GMT
I think it was the thought of all that chocolate...  |
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Post by RitaLittlewood on Sept 27, 2007 14:00:30 GMT
ITV press release:
25 September 2007
This Sunday sees the launch of Harveys; the UK’s biggest specialist furniture retailers’ two year sponsorship deal, with Britain’s longest running soap Coronation Street. Harveys have taken the sponsorship opportunity, to completely review their marketing activities and make some exciting changes. From September 30th the public will see a fully integrated marketing campaign running through all media from advertising and point of sale to their website.
Harveys sponsorship creative, developed by Proximity London, sees familiar inanimate objects from the home coming to life to watch Coronation Street on TV. The objects, including an action man, Buddha, mannequin, rag doll, dancing flower and, in homage to Coronation Street, flying ducks, are brought to life using a combination of puppetry and CG. Three executions have been produced set in the living room, kitchen/dining room and bedroom to showcase Harveys furniture offering for the whole home.
In addition to the broadcast, Harveys will be the exclusive sponsors of the highly successful interactive TV service that supports Coronation Street. Harveys will have branding throughout the entire red button site as well as a bespoke interactive area. The feature will host an exclusive game which will enable viewers to browse through different room sets complete with furniture, and enter a competition to win Harveys prizes.
There will also be mobile interactive bumpers and branding on the Coronation Street pages on ITV Mobile. Users will also be able to find stores from the newly created Harveys WAP site. Taking the opportunity further, as owners of Friends Reunited, ITV have also built a mechanic in to the deal for Harveys to offer special offers and promotions to their database at key periods throughout the year.
Helen Vinken, Head of Marketing of Harveys, commented: “The creative works in harmony with the programme to further embody the warmth, charm and everyday humour reflected in Coronation Street. In addition to the 'TV idents', Harveys are fully executing a 360 degree approach to this sponsorship opportunity. We now live in an ever changing digital landscape - so reaching our customers and telling our story through this multi-media environment is more important than ever. Our association with this much loved programme will help us realise our ambition to become the UK’s favourite furniture retailer.”
Amanda Phillips, CEO of Proximity London, commented: “In a fiercely competitive market, this sponsorship deal for Harveys is the brand equivalent of getting promoted to the Premiership. To be welcomed into millions of homes every night alongside this British institution is a fantastic opportunity for Harveys, and we are delighted to be working with them to establish their reputation as Britain’s favourite furniture retailer.”
Gary Knight, Brand Partnership Director of ITV, commented: “Coronation Street is by far and away the UK’s premier television brand. We are delighted that Harveys has chosen to partner us and to pursue a truly multi-platform relationship.”
The deal was brokered by Starcom Mediavest Plus on behalf of Harveys. Adrian Carpenter, Head of Starcom Plus, said: "Coronation Street represents one of Europe's biggest sponsorship opportunities the perfect vehicle to enhance the awareness of Harvey's and make them famous. This association covers all aspects of the property, On-line, Mobile, interactive and in-store to make this a truly integrated solution."
Harveys is a wholly owned subsidiary of Steinhoff International Holdings Ltd, a South African based furniture manufacturing and retail group with worldwide sales of £3 billion. With over 150 UK stores Harveys is the UK’s biggest specialist furniture retailer. Steinhoff also owns the largest UK bed retailing business through its Bensons, Sleepmasters and Bed Shed chains.
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